Friday, May 26, 2017

Mineserver – It Could Still Happen

But backers still don’t know when they will get one.

A regular reader… somebody like Jenks maybe… might recall my post about the Mineserver Kickstarter campaign back in early October of 2015.  It was to be… and may yet be… an inexpensive and easy to administer Minecraft server you could put on your home network that would allow your friends to play with you from their homes.

It was all but done according to the Kickstarter.  Specifically, the money was just supposed to help them ramp up production.  Per the campaign:

All that still needs to be finished is the final case tooling, which is coming from a U.S. supplier. That tooling — and pre-ordering a large enough supply of other components at volume prices — is what the $15,000 is for.

That was the story, while the plan was:

Full production will begin at the start of November and our goal is to deliver all Mineservers™ — burned-in and tested — by Christmas.

That was Christmas 2015.

It seemed like a good idea, and was being driven by a Silicon Valley notable Mark Stephens, aka Robert X. Cringely.  Surely his public reputation would keep the project on track.  I went in for a Mineserver Pro.  I figured we could host our group’s Minecraft world there so I wouldn’t have to pay for hosting.

Of course, the devil is in the details… or the software.  Yesterday I chided Blizzard for complaining that something they had proved they had done already was too hard.  This was the flip side, the usual scenario in software development, where a goal as yet unachieved is considered to be trivially easy right up until the coding actually starts.

And so a year after the Kickstarter I wrote a post about project, the ups and downs, the over ambitious statements, the long silences, and most of all, the lack of delivery when it came to the Mineservers.

There was a quick update just after my post, which I linked to as an addendum, holding out hope before the backers that maybe the last problem had been solved and that perhaps we might see Mineservers delivered in 2016.

I haven’t written anything since as there has been nothing to write about.  No Mineservers were delivered, though there was faint hope of that, and between early November and this week there were no updates posted about the project.  More than six months of silence on a project only 19 months in… and 17 months past due.

And then finally Cringely stepped up to the podium and posted an update on his blog.

The gist is that while they raiser over $30,000, they have spent $90,000 on the project and it still isn’t done yet.  Rather than folding up shop and leaving us all hanging forever, Cringely decided to push forward, get more funding, and turn the whole thing into a real business.

This meant negotiations and business development and finding funding and so on, stuff you cannot do in the public eye.  You can go to his post for details.  And there is the promise that those who backed the Kickstarter campaign will get their servers.

Yet I find some of his post irksome, and not because we are again left to guess when we might see the hardware or even if the software is done.  I think it is more a matter of having seen some Kickstarter campaigns run well… campaigns that shipped even later… that it is difficult to be tolerant of an alleged industry expert who clearly doesn’t get it.

I think the issue stems from his mode of operation over the years.  He is somebody who tells you things or repeats a good story or something else he has heard and thinks is important.  Sometimes that leads to interesting work.  His main claims to fame, the book Accidental Empires and the InfoWorld column from which he took his handle (though he was neither the first nor the last to use that name there) involved retelling the anecdotes of others.  And he has continued that with his blog, where he ranges from personal tales to the trials of IBM to the non-issue of “buffer bloat,” something that led him to endorse that useless LagBuster product. (I own one; it is snake oil except under very specific circumstances.)

That has all been very much a one-way street of interaction with his audience.  He talks, we listen, and no discussion or interaction is welcome… unless you’re somebody in the industry and drop him an email directly.  But then, that is fodder for future posts to keep the cycle going.

Backers on Kickstarter expect interaction though, and that was something Cringely just wan’t going to give us.  Backing a project is a leap of faith.  The project can take the money and run and there is very little available by way of recourse.  Because of this, backers expect to be heard, and it wasn’t clear anybody was ever listening once the campaign closed.

So his post scolds people for being impatient about long delays and few updates and expects people to be grateful for even as much as he has done.  He ends up trying to make backers feel guilty by claiming that the average price paid was a mere $63 for something that cost him $99.

That number is a few flavors of bullshit from where I stand.  First, he set the price, not the backers.  If he set the wrong price, blaming the backers is bullshit.  Second, doing simple math, the average paid in was just over $70 for basic Mineservers.  I will assume he isn’t bad at math and he is trying to exclude Kickstarter’s cut, as though backers somehow didn’t pay that.  That is bullshit.  Third, blaming a whole group for the average when some people ponied up $99, or even $109 in one case, is bullshit.  Using the average was just a transparent attempt to make people feel sorry for him.  Fifth and finally myself and 52 other backers paid for Pro models, so paid at least $179.  From that vantage point having that average price paid for the base model thrown in my  face becomes an extra special brand of bullshit.

And then there was the sop to backers at the end, the suggestion that he might look into us getting some sort of equity.  I suspect that this was added just to make him look like a good guy and so he didn’t have to end on a note that involved trying to make his backers feel like ingrates.  I also suspect that if we ever hear of this offer again, it will be to explain how it just couldn’t be managed.  My experience in Silicon Valley tells me that doing this will involve way too much work to be likely to happen.

And the final item, the clincher to “Cringely doesn’t get Kickstarter” is that he posted this update to his blog, but not to the Kickstarter updates.  So unless, as a backer, you follow his blog… and perhaps his ego dictates that we all must… you might still be sitting in the dark thinking the November 10, 2016 update was the last word on the project.  Part of the reason you use the campaign for updates is that it sends the updates to backers via email.

Of course, some of that is me being my grumpy old self.  This is hardly the worst or longest delayed project, Kickstarter or otherwise, that I have been involved with.  I have been on the developer side of some bad ones, so I am not unsympathetic.  But I also know bullshit when I see it.

And the question remains as to what kind of product the Mineserver will be.  Once I get one I will most certainly use… our Minecraft world, hosted on Minecraft Realms, still gets regular use… and will write about it here.  If it works as advertised I will no doubt have good things to say about it.

But all these Mineserver plans still have to come to fruition to get to that point.  Perhaps for Christmas 2017 I will find one under the tree.

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